4 Ways to Grow Your Medical Practice: A Business Perspective
There is much to be learned from teams who successfully figured out how to grow their medical practices. Lucky for you, I did the research and compiled the top 4 ways to grow your practice and attract more patients.
1. Build a staff
If possible, plan your organizational chart as if you already have a thriving practice. It is better to plan accordingly to accommodate growth. Do your research and know how much support you will need from the get-go.
2. Build a unique brand
Branding is more than the visual elements, however. Part of running a business is finding what puts your practice above the competition and incorporating it into your marketing strategy. Once you know what your brand message will be, it needs to be consistent. Also, some practices forget they are in the customer service business. Your purpose is to cater to your patient’s needs and make sure they are satisfied with the care they receive.
3. Engage and focus on digital marketing
- Email: Like any other business trying to build their clientele, you can target audiences through email marketing. Choose an email marketing platform, build a target audience list, and send educational information and promotional content to them. For current patients, send email reminders about scheduled appointments, follow-ups, hygiene tips, health news, or updates about your practice.
- Mobile-responsive website: Not only is it important to have a website where people can locate your hours, address, services, and other educational information, it’s also important to have a website that looks good on tablets or mobile devices. Recent data shows 51% of internet users are using mobile devices to access the web compared to the 42% who use desktop or laptop computers. This means if you are not providing a satisfactory mobile experience, you will miss out to competitors who are (smartinsights.com).
- SEO: Don’t forget about an SEO strategy! Search Engine Optimization (SEO) is the process of growing visibility in organic (non-paid) search engine results. Include local SEO strategies in your marketing plan so your practice shows up in local search results – specifically in the top few slots. If you have the financial means, consider investing in paid search as well!
- Social media: Share the latest and greatest news or promotions going on at your practice on various social media channels. If a current patient “likes” or “shares” your content, their entire circle has the potential to see it. This will then likely direct people to your website and hopefully get them through the door. The trick is to share content that’s most relevant to target users so they are more likely to share it. People also use social media to find out hours or get the phone number, so make sure you are advertising that information.
- Online reviews: Reviews are one of the most efficient ways to attract or deter new patients. Encourage current patients to write their feedback by offering discounts or free services if they write a review. With their permission, you can also make reviews public by sharing them on your website. Monitor these reviews so you can see any negative reviews and make necessary improvements.
4. Delivery quality service
By NANCY FOWLER
Clinical Account Manager
Nancy is a Kansas City native who is always looking to hire Nurses, Medical Assistants, Medical office professionals and others on behalf of her clients. When she isn’t working Nancy enjoys cooking, playing with her two dogs and when possible– scuba diving!
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